Ambush Marketing

Aracne (Genzano di Roma)

Eventi sportivi e profili giuridici. Dalla sponsorizzazione all'ambush marketing

Independently published

Ambush Marketing: A Global Legal Perspective    

Ambush Marketing im Sport: Grundlagen - Strategien - Wirkungen

Bachelor + Master Publishing

Rising Star Ambush Marketing: Wege zur erfolgreichen Kommunikationsstrategie

Springer

Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse

Books on Demand

Ambush-Marketing: Werbung aus dem Hinterhalt    

VDM Verlag

Counter ambush marketing: What is the most effective counter ambush marketing strategy and who can deliver it best?

McGraw-Hill Education / Australia

Ambush Marketing Toolkit                        

Ambush Marketing in Sport : Research Paper (English Edition)

Routledge

Ambush Marketing in Sports: Theory and Practice