Branded Entertainment

Corbetta (introduzione) aa.vv

Branded entertainment. Definizione, mercati, strategie e prassi in Italia

Kogan Page

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Franco Angeli Edizioni

Branded entertainment: La rivoluzione del settore marcom inizia da qui

Routledge

Branded Entertainment and Cinema: The Marketisation of Italian Film

ESIC Editorial

Branded entertainment : cuando el branded content se convierte en entretenimiento

Peter Owen Ltd

The Art of Branded Entertainment                

J. Ross Publishing

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals (English Edition)

Branded Entertainment: Grundlagen - Definition - Beispiele unter besonderer Berücksichtigung des Kurzfilms als Branded-Entertainment-Produkt

GBI-Genios Verlag

Branded Entertainment: Vom Product-Placement zum Reverse Product-Placement

AV Akademikerverlag

Branded Entertainment in the Culture Business: Music and Brand Partnerships