Branding And Brand Management

Branding and Brand Management: Weyk Global Series (English Edition)

Pearson

Branding management: La marque, de l'idée à l'action

FrancoAngeli

Non è tutto employer branding quello che luccica! Dall'identità del Brand come luogo di lavoro alla sua narrazione. Il testo indispensabile a tutti gli employer branding lover

Brand Nu Limited

Book of Branding: a guide to creating brand identity for start-ups and beyond

Routledge

Brand Management: Mastering Research, Theory and Practice

LEADING MANAGEMENT

Personal branding                                

Pearson

Strategic brand management. Building, measuring, and managing brand equity

FrancoAngeli

Guida pratica all'Employer Branding. Teoria, dati e casi

Kogan Page

The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Springer Nature

B2b Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence