Higher Education Marketing

Higher Education Marketing Strategies (English Edition)

McGraw-Hill Education

Fundamentals of Management                      

Routledge

On the Marketisation and Marketing of Higher Education

Palgrave Macmillan

Higher Education Marketing in Africa: Explorations into Student Choice

Routledge

New Strategies in Higher Education Marketing    

Routledge

Marketing Higher Education: Understanding How to Build and Promote the University Brand (English Edition)

MACMILLAN

Understanding Branding in Higher Education: Marketing Identities

McGraw Hill / Europe, Middle East & Africa

EBOOK: Marketing Management (UK Higher Education Business Marketing) (English Edition)

Palgrave Macmillan

International Marketing of Higher Education      

LAP LAMBERT Academic Publishing

Marketing and Advertising for Higher Education: Theory and Practice: An Excellent References Textbook