Higher Education Marketing

Open University Press

Marketing higher education: Theory and Practice  

Higher Education Marketing Strategies (English Edition)

Routledge

Marketing Higher Education: Understanding How to Build and Promote the University Brand (English Edition)

Routledge

On the Marketisation and Marketing of Higher Education

McGraw-Hill Education / Asia

Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)

McGraw-Hill Education

Fundamentals of Management                      

Routledge

Strategic Marketing of Higher Education in Africa

Palgrave Macmillan

Higher Education Marketing in Africa: Explorations into Student Choice

Harvard Univ Pr

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Independently published

Marketing Plan Strategico: per disorientati e disillusi