Levitt Theodore

Sperling & Kupfer

Marketing imagination                            

Harvard Business Review Press

Marketing Myopia (Harvard Business Review Classics) (English Edition)

Thinking about Management by Theodore Levitt (19-Dec-1991) Paperback

D'ORGANISATION

Innovation et marketing                          

Listen USA

Marketing Imagination                            

ECONOMICA

L'imagination au service du marketing            

Dunod

Réflexions sur le management                    

Orbit Publishing

THE MARKETING MODE. Pathways to Corporate Growth

DIAZ DE SANTOS

Reflexiones en torno a la gestión de empresas    

Macat Library

An Analysis of Theodore Levitt's Marketing Myopia