Managing Brand Equity

Free Press

Managing Brand Equity                            

Pearson

Strategic brand management. Building, measuring, and managing brand equity

Wsm Publisher

Managing Brand Equity in Automobile Industry    

Pearson

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

GB

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

LAP LAMBERT Academic Publishing

Managing Marketing Strategies & Brand Equity    

Prentice Hall

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Brand Management: Branding, Measuring, and Managing Brand Equity (English Edition)

Pearson College Div

Strategic Brand Management: Building, Measuring, and Managing Brand Equity: United States Edition

VDM Verlag

MANAGING LUXURY BRANDS: Improving and Sustaining Brand Equity through Brand Imagery