Marketing Analytics

Que Publishing

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World [Lingua inglese]

Kogan Page

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Wiley

Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Lingua inglese]

CreateSpace Independent Publishing Platform

Marketing Analytics: Strategic Models and Metrics

PEARSON INDIA

Digital Marketing Analytics, 2Nd Edition        

Wiley

Marketing Analytics (English Edition)            

Packt Publishing

Data Analytics for Marketing: A practical guide to analyzing marketing data using Python

Marketing Analytics By Seema Gupta (S)          

Bloomsbury Academic

Marketing Analytics: Based on First Principles (English Edition)

Pearson FT Press

Marketing metrics. Misurare e valutare le attività di marketing: The Manager's Guide to Measuring Marketing Performance