Advertising Marketing

HOEPLI

Professione social media manager. Strategie, tattiche e strumenti per i professionisti del social media marketing

EPC

Programmatic advertising per marketing people    

Scientific Advertising: il testo che ha inaugurato il marketing moderno (I grandi classici del Direct Response Marketing)

Independently published

Breakthrough Advertising Droplets: The secrets of Eugene M. Schwartz, a true copywriting genius

Profile Books

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising [Lingua inglese]

Ibex Edizioni

Reason Why Advertising: il libro dimenticato che ha lanciato il marketing in America, 18 anni prima di Scientific Advertising! (I grandi classici del Direct Response Marketing)

Ibex Edizioni

Metodologie di Advertising Testate e Funzionanti (I grandi classici del Direct Response Marketing)

Sage Publications

Global Marketing and Advertising: Understanding Cultural Paradoxes

Southbank Publishing

Confessions of an Advertising Man                

Simon & Schuster

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!